Leading direct mail innovations or tactics used by organizations in the U.S 2024

Published by
J. G. Navarro,
Feb 20, 2025

During a late 2024 survey among marketers and media professionals in the United States, approximately 69 percent of respondents said their organizations utilized or derived value from personalization. Retargeting website visitors ranked second, mentioned by 67 percent of the participants.

Leading direct mail innovations or tactics used by organizations according to marketers and media professionals in the United States as of December 2024

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Release date

January 2025

Region

United States

Survey time period

September to December 2024

Number of respondents

201 respondents

Special properties

among marketers and media professionals with oversight for direct mail and other advertising/marketing channels

Supplementary notes

The source does not specify the survey type.

Multiple answers were possible.

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Statistics on " Direct mail advertising and marketing in the United States "

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Overview

8

Market structure

6

Marketers' perspective

8

Consumers' perspective

8

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Topics

SME/SMB advertising and marketing in the United StatesSocial media advertising and marketing worldwideTrade show and event marketingContent marketingE-mail marketing worldwide
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