In 2024, health and wellness apps registered an in-app purchase (IAP) revenue of around four billion U.S. dollars worldwide. This represents an increase of approximately 200 percent compared to 2019, when apps in the health industry generated approximately 1.34 billion U.S. dollars.
In-app purchase revenue of health and fitness apps worldwide from 2019 to 2024
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sensor Tower. (February 18, 2025). In-app purchase revenue of health and fitness apps worldwide from 2019 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1558900/health-and-fitness-apps-global-in-app-purchase-revenue/
Sensor Tower. "In-app purchase revenue of health and fitness apps worldwide from 2019 to 2024 (in billion U.S. dollars)." Chart. February 18, 2025. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1558900/health-and-fitness-apps-global-in-app-purchase-revenue/
Sensor Tower. (2025). In-app purchase revenue of health and fitness apps worldwide from 2019 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1558900/health-and-fitness-apps-global-in-app-purchase-revenue/
Sensor Tower. "In-app Purchase Revenue of Health and Fitness Apps Worldwide from 2019 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Feb 2025, https://www.statista.com/statistics/1558900/health-and-fitness-apps-global-in-app-purchase-revenue/
Sensor Tower, In-app purchase revenue of health and fitness apps worldwide from 2019 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1558900/health-and-fitness-apps-global-in-app-purchase-revenue/ (last visited May 08, 2025)
In-app purchase revenue of health and fitness apps worldwide from 2019 to 2024 (in billion U.S. dollars) [Graph], Sensor Tower, February 18, 2025. [Online]. Available: https://www.statista.com/statistics/1558900/health-and-fitness-apps-global-in-app-purchase-revenue/
