Distribution of Xiaohongshu daily usage duration in China 2024

Published by
Lai Lin Thomala
,
Feb 19, 2025

The Chinese Instagram-like platform Xiaohongshu saw a significant increase in user engagement. In September 2024, 55.5 percent of its users in China spent over 30 minutes daily on the app, which was 4.8 percentage points up compared to a year ago. The popular Chinese social media platform received overwhelming attention from TikTok users from the United States amid the looming TikTok ban in January 2025.

Distribution of app users' daily time spent on Xiaohongshu (rednote) in China in September 2024

CharacteristicShare of user time
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Showing entries 1 to 4 (4 entries in total)
Statistic: Distribution of app users' daily time spent on Xiaohongshu (rednote) in China in September 2024

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Release date

December 2024

Region

China

Survey time period

September 2024

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Statistics on " Social media in China "

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Key figures

7

Usage

7

Market segments

4

WeChat

8

Douyin

8

Weibo

8

Xiaohongshu

7

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Topics

Social media in ChinaSocial media in TaiwanSocial media in Hong KongTencent HoldingsWeChat
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