Preferred online shopping platforms for Chinese consumers 2024

Published by
Yihan Ma,
Feb 24, 2025

According to a 2024 survey, nearly 60 percent of Chinese consumers preferred to use traditional e-commerce platforms such as Taobao and JD.com to conduct online purchases. Short-video platforms, such as Douyin and Kuaishou, ranked second with about 42 percent of respondents using them.

Leading online shopping channels among Chinese consumers as of June 2024

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Release date

July 2024

Region

China

Survey time period

June 2024

Number of respondents

1,600 respondents

Method of interview

Online survey

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Statistics on " Shopping behavior in China "

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Overview

5

Purchase channels

7

Payment methods

5

Purchase decisions

5

Online shopping

7

Ethical shopping

5

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Topics

Shopping behavior in ChinaE-Commerce in ChinaOnline grocery shopping in the United StatesRetail industry in ChinaGrocery shopping in China
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