Most popular tourist sites in the UK Q4 2024

Published by Statista Research Department, Feb 26, 2025

In a survey held in the fourth quarter of 2024, it was found that the Natural History Museum in London was the most popular tourist attraction in the United Kingdom among the UK public. Meanwhile, Edinburgh Castle ranked second, with 78 percent of respondents having a positive opinion of the crowning jewel of the Scottish Capital.

Most popular tourist attractions in the United Kingdom in 4th quarter of 2024

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Release date

February 2025

Region

United Kingdom

Survey time period

Q4 2024

Special properties

only UK tourist attractions

Supplementary notes

Figures represent the share of respondents holding a positive opinion of each attraction according to YouGov Ratings.

The data has been weighted by YouGov to be nationally representative of demographics in Great Britain.

Release date is date of access.

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Statistics on " Tourism in Edinburgh "

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Overview

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Attractions

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