In the automotive sector, the revenue share of business-to-consumer (B2C) organizations coming from digital channels rose from 27 percent in 2021 to 42 percent in 2023. It is projected that this digital revenue share will reach 58 percent by 2025. In turn, the forecast share of revenue from e-commerce channels bill reach 52 percent in the B2B segment.
Share of automotive companies' revenue coming from digital channels in selected years from 2021 to 2025, by segment
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.
*Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (July 27, 2023). Share of automotive companies' revenue coming from digital channels in selected years from 2021 to 2025, by segment [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1559357/automotive-revenue-share-from-digital-channels/
Salesforce Research. "Share of automotive companies' revenue coming from digital channels in selected years from 2021 to 2025, by segment." Chart. July 27, 2023. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1559357/automotive-revenue-share-from-digital-channels/
Salesforce Research. (2023). Share of automotive companies' revenue coming from digital channels in selected years from 2021 to 2025, by segment. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1559357/automotive-revenue-share-from-digital-channels/
Salesforce Research. "Share of Automotive Companies' Revenue Coming from Digital Channels in Selected Years from 2021 to 2025, by Segment." Statista, Statista Inc., 27 Jul 2023, https://www.statista.com/statistics/1559357/automotive-revenue-share-from-digital-channels/
Salesforce Research, Share of automotive companies' revenue coming from digital channels in selected years from 2021 to 2025, by segment Statista, https://www.statista.com/statistics/1559357/automotive-revenue-share-from-digital-channels/ (last visited June 06, 2025)
Share of automotive companies' revenue coming from digital channels in selected years from 2021 to 2025, by segment [Graph], Salesforce Research, July 27, 2023. [Online]. Available: https://www.statista.com/statistics/1559357/automotive-revenue-share-from-digital-channels/
