Video, shop, and live sales distribution on TikTok Shop in the U.S. 2024

Published by Statista Research Department, Feb 25, 2025

In 2024, video sales were the most used sales channel on TikTok Shop in the United States, accounting for roughly 58 percent of the platform's Gross Merchandise Value (GMV). Shops followed at around 32 percent, and live sales at around 10 percent of the GMV share.

Video, shop, and live sales distribution of TikTok Shop in the United States in 2024, by Gross Merchandise Value

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Release date

December 2024

Region

United States

Survey time period

2024

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Statistics on " TikTok Shop in the United States "

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Overview

7

Competitors

8

TikTok sellers

8

TikTok shoppers

6

Consumer sentiment

6

Spotlight: TikTok ban

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Topics

TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
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