Top-selling products on TikTok Shop in the U.S. 2024, by GMV share

Published by Statista Research Department, Feb 25, 2025

In the United States, the top-selling product category in 2024 was the beauty and personal care segment. That year, the category accounted for around 21 percent of the Gross Merchandise Value (GMV) share. Womenswear and underwear followed, with roughly 13 percent of the GMV share.

Top-selling product categories on TikTok Shop in the United States in 2024, by Gross Merchandise Value distribution

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Release date

December 2024

Region

United States

Survey time period

2024

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Statistics on " TikTok in the United States "

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Overview

5

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Usage and demographics

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TikTok monetization and revenues

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Topics

Social commerce in the United StatesSocial media usage in the United StatesMobile commerce in the United StatesSocial commerceSocial commerce in Europe
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