According to a survey conducted in November 2024, slightly over half of respondents in the United States habitually wear different scents for different activites, such as at work at for a date night. In addition, 32 percent pick different scents to wear depending on who they are around, such as family, friends, or a romantic partner.
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Fragrance usage habits and preferences among consumers in the United States in 2024
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Benchmarking Company. (December 10, 2024). Fragrance usage habits and preferences among consumers in the United States in 2024 [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1559414/fragrance-usage-habits-and-preferences-us-consumers/
Benchmarking Company. "Fragrance usage habits and preferences among consumers in the United States in 2024 ." Chart. December 10, 2024. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1559414/fragrance-usage-habits-and-preferences-us-consumers/
Benchmarking Company. (2024). Fragrance usage habits and preferences among consumers in the United States in 2024 . Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1559414/fragrance-usage-habits-and-preferences-us-consumers/
Benchmarking Company. "Fragrance Usage Habits and Preferences among Consumers in The United States in 2024 ." Statista, Statista Inc., 10 Dec 2024, https://www.statista.com/statistics/1559414/fragrance-usage-habits-and-preferences-us-consumers/
Benchmarking Company, Fragrance usage habits and preferences among consumers in the United States in 2024 Statista, https://www.statista.com/statistics/1559414/fragrance-usage-habits-and-preferences-us-consumers/ (last visited July 15, 2025)
Fragrance usage habits and preferences among consumers in the United States in 2024 [Graph], Benchmarking Company, December 10, 2024. [Online]. Available: https://www.statista.com/statistics/1559414/fragrance-usage-habits-and-preferences-us-consumers/
