In 2024, health products ranked as the category with the highest commission rate of 16.38 percent, making them the most profitable category for TikTok influencers in the United States. Menswear and underwear ranked second at around 14.24 percent, followed by beauty and personal care at 13.21 percent. Other high-earning categories included baby and maternity at 13.08 percent, and womenswear and underwear at 13.03 percent.
Average commission rate for TikTok Shop content creators in the United States in 2024, by product category
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Average commission rate for TikTok Shop content creators in the United States in 2024, by product category
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Momentum Works Pte. (December 31, 2024). Average commission rate for TikTok Shop content creators in the United States in 2024, by product category [Graph]. In Statista. Retrieved May 18, 2025, from https://www.statista.com/statistics/1559417/us-tiktok-shops-gmv-by-category-influencers/
Momentum Works Pte. "Average commission rate for TikTok Shop content creators in the United States in 2024, by product category." Chart. December 31, 2024. Statista. Accessed May 18, 2025. https://www.statista.com/statistics/1559417/us-tiktok-shops-gmv-by-category-influencers/
Momentum Works Pte. (2024). Average commission rate for TikTok Shop content creators in the United States in 2024, by product category. Statista. Statista Inc.. Accessed: May 18, 2025. https://www.statista.com/statistics/1559417/us-tiktok-shops-gmv-by-category-influencers/
Momentum Works Pte. "Average Commission Rate for Tiktok Shop Content Creators in The United States in 2024, by Product Category." Statista, Statista Inc., 31 Dec 2024, https://www.statista.com/statistics/1559417/us-tiktok-shops-gmv-by-category-influencers/
Momentum Works Pte, Average commission rate for TikTok Shop content creators in the United States in 2024, by product category Statista, https://www.statista.com/statistics/1559417/us-tiktok-shops-gmv-by-category-influencers/ (last visited May 18, 2025)
Average commission rate for TikTok Shop content creators in the United States in 2024, by product category [Graph], Momentum Works Pte, December 31, 2024. [Online]. Available: https://www.statista.com/statistics/1559417/us-tiktok-shops-gmv-by-category-influencers/
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