Fastest growing product categories on TikTok Shop in the U.S. 2024, by GMV growth

Published by Statista Research Department, Feb 25, 2025

In 2024, the leading product category on TikTok Shop in the United States was the health segment. That year, health products grew by 1,331 percent, based on year-over-year Gross Merchandise Value (GMV) growth. Automotive and motorcycles ranked second, with a GMV growth of roughly 1,080 percent. 

Fastest growing product categories on TikTok Shop in the United States in 2024, by GMV year-over-year growth

CharacteristicGross Merchandise Value year-over-year growth
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Showing entries 1 to 10 (10 entries in total)
Statistic: Fastest growing product categories on TikTok Shop in the United States in 2024, by GMV year-over-year growth

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Release date

December 2024

Region

United States

Survey time period

2024

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