Share of ad-supported streaming subscriptions in the U.S. 2022-2024

Published by
Julia Stoll,
Mar 12, 2025

According to a recent study, a record 43 percent of video streaming subscriptions in the United States came from ad-supported users in the third quarter of 2024. This marks a significant increase compared to the first quarter of 2022, when 28 percent of subscriptions were ad-based.

Share of ad-supported streaming subscriptions in the United States from 1st quarter 2022 to 3rd quarter 2024

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Release date

December 2024

Region

United States

Survey time period

Q1 2022 to Q3 2024

Special properties

excl. free tiers, MVPD, telco subscriptions, and selected bundles; incl. nine ad-supported tier providers

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Statistics on " Ad-supported video-on-demand market in the United States "

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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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