Share of ad-supported Netflix users worldwide 2024, by region

Published by
Julia Stoll,
Mar 12, 2025

In the third quarter of 2024, nearly one in four Netflix users in Europe, Middle East, and Africa (EMEA) chose the platform's ad-supported streaming tier, making this region the provider's largest market. In contrast, 15 percent of Netflix users in Latin America opted for the ad-supported option in the same period.

Share of Netflix subscribers choosing ad-supported streaming tier worldwide from 1st quarter to 3rd quarter 2024, by region

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Release date

January 2025

Region

Africa, Canada, Europe, Central and South America, United States, MENA

Survey time period

Q1 to Q3 2024

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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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