Top influencer sellers on TikTok in the U.S. 2024, by GMV

Published by Statista Research Department, Mar 5, 2025

Among the top ten U.S. influencer sellers on TikTok, Simplymandys generated the most Gross Merchandise Value (GMV). The majority of Simplymandys sales came through live streaming, at around 64.36 percent. Canvas Beauty Brand ranked second, with a GMV of around 10.1 million U.S. dollars, the majority of their sales also originated from live selling.

Leading influencer sellers on TikTok in the United States in 2024, by GMV

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Release date

December 2024

Region

United States

Survey time period

2024

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Statistics on " Video streaming in the United States "

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Overview

7

Subscription video-on-demand

6

Ad-supported video streaming

8

Transactional video-on-demand

5

Hybrid video streaming

5

Virtual multichannel video programming distributors

4

Consumer behavior

7

Content

8

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