Influencer marketing share of marketing budgets in Western Europe 2024, by country
During a summer 2024 survey, 60 percent of responding marketing decision makers in Germany stated they think their company would increase spending on influencer marketing by 10 to 19 percent in the next twelve months. In comparison, 41 percent of respondents in Italy would increase by the same amount in the next twelve months. Meanwhile, seven percent of respondents in Spain said they believe their company would increase spending in influencer marketing by over 100 percent.
