Booking Holdings revenue 2007-2024, by business model

Published by Statista Research Department, Feb 26, 2025

In 2024, Booking Holdings' revenue amounted to 23.7 billion U.S. dollars, growing by 11 percent over the previous year. In 2024, the merchant business model accounted for the company's highest earnings, generating over 14 billion U.S. dollars.

Revenue of Booking Holdings from 2007 to 2024, by business model (in million U.S. dollars)

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Release date

February 2025

Region

Worldwide, United States

Survey time period

2007 to 2024

Special properties

fiscal years ending December 31

Supplementary notes

¹ In 2013, the company renamed the category "other revenues" to "advertising and other revenues".

Figures prior to 2023 were previously published by the source.

Merchant revenue refers to services where Booking Holdings facilitate payments for the travel services provided.

Agency revenue refers to travel-related transactions where Booking Holdings do not facilitate payments for the travel services provided. 

Advertising and other revenue mainly refers to earnings generated via Kayak, Opentable, and advertising services offered on the company's platforms. 

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