Media usage in the UK by engagement level as of May 2024

Published by
A. Guttmann,
Mar 6, 2025

Consumers in the United Kingdom are heavy TV users. A survey fielded in April and May 2024 shows that 38 percent of TV viewing was classified as heavy usage, spanning over longer periods of daily media consumption. On the contrary, 82 percent of YouTube usage was light.

Consumption of selected media in the United Kingdom as of May 2024, by level of usage

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Release date

August 2024

Region

United Kingdom

Survey time period

April to May, 2024

Number of respondents

80,067 respondents

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Statistics on " Gen Z media consumption in the United Kingdom "

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Overview

4

Video

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Audio

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News

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Social media

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Gaming

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