Digital ad spend growth in the UK 2024, by industry

Published by Statista Research Department, Mar 6, 2025

Among the six presented industries, automotive was forecast to boost its digital advertising spending most in the United Kingdom (UK) in 2024. The source expected the spending to increase by 22 percent on the value reported for 2023. Travel was expected to rank second, with an increase of 15.5 percent.

Change in digital advertising spending of selected industries in the United Kingdom (UK) in 2024

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Release date

September 2024

Region

United Kingdom

Survey time period

August 2024

Special properties

forecast

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Topics

Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
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