Value of unused gift cards in the United States in 2024, by generation

Published by
Kasia Davies,
Mar 7, 2025

In 2024, Millennials in U.S. had the highest balance on their unused gift cards and gift vouchers with a balance of around 330 U.S. dollars. Gen Z, on the other hand, only had 142 U.S. dollars of unused money on their gift cards.

Amount of money on unused gift cards, gift vouchers, and/or store credits in the United States in 2024, by generation (in U.S. dollars)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

September 2024

Region

United States

Survey time period

August 19 to 21, 2024

Method of interview

Online survey

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Gift cards in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Gift cards in the United States

Overview of gifting and gift cards

8

Gift card shopping behavior

7

Spending plans

8

Category benchmarks

6

Further Content: You might find this interesting as well

Topics

Gift cards in the United StatesU.S. Christmas season shoppingChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesValentine's Day in the U.S.
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.