AI adoption in financial services worldwide 2023-2024, by function

Published by Statista Research Department, Apr 22, 2025

Service operations and IT functions led AI adoption in financial services in 2024, reaching a 40 percent implementation rate and showing significant growth in service operations. Marketing and sales followed at 36 percent, up from 22 percent in 2023. Product and service development, risk management, and software engineering also demonstrated strong AI integration, each achieving adoption rates of at least 30 percent.

Artificial intelligence (AI) adoption in financial services worldwide from 2023 to 2024, by function

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Release date

April 2025

Region

Worldwide

Survey time period

2023 to 2024

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