According to a 2025 survey, nearly half of consumers in the United States intended to switch to more affordable alternatives of their favorite brands if prices rose due to Trump's proposed tariffs on international goods. Another 17 percent would stop purchasing the product altogether.
Share of consumers in the United States who would change the purchase of their favorite brand due to price increases caused by the Trump administration's proposed tariffs on international goods in 2025
Characteristic
Share of respondents
Continue purchasing as usual
20
Buy the brand less frequently
20
Switch to more affordable alternatives from a different brand
The question was originally stated by source as: "If the Trump administration's proposed tariffs on international goods causes prices increases on your favorite brands, how would you respond?"
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CivicScience. (February 4, 2025). Share of consumers in the United States who would change the purchase of their favorite brand due to price increases caused by the Trump administration's proposed tariffs on international goods in 2025 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1560133/brand-purchase-change-due-to-tariffs-price-hike-us/
CivicScience. "Share of consumers in the United States who would change the purchase of their favorite brand due to price increases caused by the Trump administration's proposed tariffs on international goods in 2025." Chart. February 4, 2025. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1560133/brand-purchase-change-due-to-tariffs-price-hike-us/
CivicScience. (2025). Share of consumers in the United States who would change the purchase of their favorite brand due to price increases caused by the Trump administration's proposed tariffs on international goods in 2025. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1560133/brand-purchase-change-due-to-tariffs-price-hike-us/
CivicScience. "Share of Consumers in The United States Who Would Change The Purchase of Their Favorite Brand Due to Price Increases Caused by The Trump Administration's Proposed Tariffs on International Goods in 2025." Statista, Statista Inc., 4 Feb 2025, https://www.statista.com/statistics/1560133/brand-purchase-change-due-to-tariffs-price-hike-us/
CivicScience, Share of consumers in the United States who would change the purchase of their favorite brand due to price increases caused by the Trump administration's proposed tariffs on international goods in 2025 Statista, https://www.statista.com/statistics/1560133/brand-purchase-change-due-to-tariffs-price-hike-us/ (last visited June 06, 2025)
Share of consumers in the United States who would change the purchase of their favorite brand due to price increases caused by the Trump administration's proposed tariffs on international goods in 2025 [Graph], CivicScience, February 4, 2025. [Online]. Available: https://www.statista.com/statistics/1560133/brand-purchase-change-due-to-tariffs-price-hike-us/
