As of September 2024, 75 percent of the 100 most visited websites in the United States shared personal data with advertising 3rd parties, even when users opted out. Moreover, 70 percent of them drop advertising 3rd party cookies even when users opt out.
Share of leading websites in the United States ignoring users' data privacy preferences as of September 2024
Characteristic
Share of websites
Share personal data with advertising 3rd parties even when users opt out
75%
Drop advertising 3rd party cookies even when users opt out
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Privado. (November 13, 2024). Share of leading websites in the United States ignoring users' data privacy preferences as of September 2024 [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1560221/us-privacy-preference-ignoring/
Privado. "Share of leading websites in the United States ignoring users' data privacy preferences as of September 2024." Chart. November 13, 2024. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1560221/us-privacy-preference-ignoring/
Privado. (2024). Share of leading websites in the United States ignoring users' data privacy preferences as of September 2024. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1560221/us-privacy-preference-ignoring/
Privado. "Share of Leading Websites in The United States Ignoring Users' Data Privacy Preferences as of September 2024." Statista, Statista Inc., 13 Nov 2024, https://www.statista.com/statistics/1560221/us-privacy-preference-ignoring/
Privado, Share of leading websites in the United States ignoring users' data privacy preferences as of September 2024 Statista, https://www.statista.com/statistics/1560221/us-privacy-preference-ignoring/ (last visited May 03, 2025)
Share of leading websites in the United States ignoring users' data privacy preferences as of September 2024 [Graph], Privado, November 13, 2024. [Online]. Available: https://www.statista.com/statistics/1560221/us-privacy-preference-ignoring/
