In 2025, digital retail media advertising spending in Mexico will reach an estimated 1.04 billion U.S. dollars, keeping up with Brazil's 1.06 billion dollars. Both countries and Latin America altogether were expected to see online retail media ad expenditures soar as the decade unfolds, with Mexico having the upper hand despite Brazil being the only Latin American country making it to the top 10 digital ad markets worldwide, with an online ad expenditure estimated at nearly 9.5 billion dollars in 2024.
including ads on websites or apps primarily focused on retail e-commerce or purchased through demand-side platforms (DSPs) or retail media networks (RMNs)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AMI. (February 5, 2025). Digital retail media advertising revenues in Latin America from 2022 to 2028, by country (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 02, 2025, from https://www.statista.com/statistics/1560249/digital-retail-media-ad-spend-latin-america-market/
AMI. "Digital retail media advertising revenues in Latin America from 2022 to 2028, by country (in billion U.S. dollars)." Chart. February 5, 2025. Statista. Accessed July 02, 2025. https://www.statista.com/statistics/1560249/digital-retail-media-ad-spend-latin-america-market/
AMI. (2025). Digital retail media advertising revenues in Latin America from 2022 to 2028, by country (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 02, 2025. https://www.statista.com/statistics/1560249/digital-retail-media-ad-spend-latin-america-market/
AMI. "Digital Retail Media Advertising Revenues in Latin America from 2022 to 2028, by Country (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/1560249/digital-retail-media-ad-spend-latin-america-market/
AMI, Digital retail media advertising revenues in Latin America from 2022 to 2028, by country (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1560249/digital-retail-media-ad-spend-latin-america-market/ (last visited July 02, 2025)
Digital retail media advertising revenues in Latin America from 2022 to 2028, by country (in billion U.S. dollars) [Graph], AMI, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/1560249/digital-retail-media-ad-spend-latin-america-market/
