Monthly spend of online cosmetics and beauty shoppers worldwide 2024

Published by Statista Research Department, May 26, 2025

According to a 2024 survey, roughly 31 percent of global online cosmetics and beauty shoppers spent 13 to 130 U.S. dollars on average per month. Similarly, around 30 percent of them spent 130 to 320 U.S. dollars. Only seven percent of e-commerce consumers bought beauty products for more than 1,300 U.S. dollars per month.

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Average monthly spend of online cosmetics and beauty shoppers worldwide in 2024

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Release date

June 2024

Region

Worldwide

Survey time period

August 2023 to March 2024

Number of respondents

6,669 respondents from 14 countries

Special properties

people who shop online at least once per year

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Market overview

5

Leading markets

8

Leading players

5

Online shopping

8

Consumer behavior

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Topics

Beauty and personal care e-commerce worldwideCVS HealthAlibaba GroupBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce in the Nordics
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