Types of gift cards consumers planned to buy in the U.S. in 2024

Published by
Kasia Davies,
Mar 7, 2025

In 2024, the most popular type of gift card in the United States was for restaurants, with 30 percent of gift cards purchased for that purpose. The gastronomy theme continued, with just over 20 percent of people buying gift vouchers for coffee shops.

Types of gift cards consumers planned to purchase in the United States in 2024

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Release date

March 2025

Region

United States

Survey time period

November 1 to 7, 2024

Number of respondents

8,135 respondents

Supplementary notes

Date of release is date of access.

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Statistics on " Gift cards in the United States "

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Overview of gifting and gift cards

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Spending plans

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Category benchmarks

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Topics

Gift cards in the United StatesU.S. Christmas season shoppingChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesChristmas gift shopping in France
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