Industrial manufacturers based in the United States sell their products on multiple channels, and consumer product brands do even more so, according to a 2024 survey. The share of companies selling on six or more channel types was nearly 36 percent among consumer goods companies and a bit less than 20 percent among industrial manufacturers.
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Number of sale channels used by consumer product brands and industrial manufacturers in the United States in 2024
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Inriver. (April 23, 2024). Number of sale channels used by consumer product brands and industrial manufacturers in the United States in 2024 [Graph]. In Statista. Retrieved June 15, 2025, from https://www.statista.com/statistics/1560783/consumer-goods-and-industrial-manufacturers-sale-channels-united-states/
Inriver. "Number of sale channels used by consumer product brands and industrial manufacturers in the United States in 2024." Chart. April 23, 2024. Statista. Accessed June 15, 2025. https://www.statista.com/statistics/1560783/consumer-goods-and-industrial-manufacturers-sale-channels-united-states/
Inriver. (2024). Number of sale channels used by consumer product brands and industrial manufacturers in the United States in 2024. Statista. Statista Inc.. Accessed: June 15, 2025. https://www.statista.com/statistics/1560783/consumer-goods-and-industrial-manufacturers-sale-channels-united-states/
Inriver. "Number of Sale Channels Used by Consumer Product Brands and Industrial Manufacturers in The United States in 2024." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/1560783/consumer-goods-and-industrial-manufacturers-sale-channels-united-states/
Inriver, Number of sale channels used by consumer product brands and industrial manufacturers in the United States in 2024 Statista, https://www.statista.com/statistics/1560783/consumer-goods-and-industrial-manufacturers-sale-channels-united-states/ (last visited June 15, 2025)
Number of sale channels used by consumer product brands and industrial manufacturers in the United States in 2024 [Graph], Inriver, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/1560783/consumer-goods-and-industrial-manufacturers-sale-channels-united-states/
