The majority of Japanese fashion lovers did not take skeletal type examinations and personal color diagnoses into consideration when buying apparel. While over **** percent of respondents had never heard of the two types of examinations in a June 2024 survey, ** percent stated that they did not consider them.
The two types of diagnoses are mainly done by fashion professionals to determine the perfect style of a person. With the spread of AI, automatized services emerged in the market.
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Loyalty Marketing. (July 22, 2024). Share of fashion lovers considering skeletal type and personal color diagnoses in apparel purchases in Japan as of June 2024 [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/1560949/japan-skeletal-type-color-diagnosis-fashion-purchase/
Loyalty Marketing. "Share of fashion lovers considering skeletal type and personal color diagnoses in apparel purchases in Japan as of June 2024." Chart. July 22, 2024. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/1560949/japan-skeletal-type-color-diagnosis-fashion-purchase/
Loyalty Marketing. (2024). Share of fashion lovers considering skeletal type and personal color diagnoses in apparel purchases in Japan as of June 2024. Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/1560949/japan-skeletal-type-color-diagnosis-fashion-purchase/
Loyalty Marketing. "Share of Fashion Lovers Considering Skeletal Type and Personal Color Diagnoses in Apparel Purchases in Japan as of June 2024." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/statistics/1560949/japan-skeletal-type-color-diagnosis-fashion-purchase/
Loyalty Marketing, Share of fashion lovers considering skeletal type and personal color diagnoses in apparel purchases in Japan as of June 2024 Statista, https://www.statista.com/statistics/1560949/japan-skeletal-type-color-diagnosis-fashion-purchase/ (last visited June 14, 2025)
Share of fashion lovers considering skeletal type and personal color diagnoses in apparel purchases in Japan as of June 2024 [Graph], Loyalty Marketing, July 22, 2024. [Online]. Available: https://www.statista.com/statistics/1560949/japan-skeletal-type-color-diagnosis-fashion-purchase/
