According to a survey conducted in Italy in 2024, Generation Z reported an average loss due to e-comemrce fraud worth 731 euros, while Millennials faced an average loss of 2,400 euros. When being a victim of e-commerce fraud, Generation X reported a loss of roughly 3,100 euros. Boomers experienced the highest losses, with an average of 8,000 euros.
Average value of online fraud loss e-shoppers reported in Italy in 2024, by generation
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Bancaforte. (July 25, 2024). Average value of online fraud loss e-shoppers reported in Italy in 2024, by generation [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/1560996/italy-value-of-online-fraud-loss-by-generation/
Bancaforte. "Average value of online fraud loss e-shoppers reported in Italy in 2024, by generation." Chart. July 25, 2024. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/1560996/italy-value-of-online-fraud-loss-by-generation/
Bancaforte. (2024). Average value of online fraud loss e-shoppers reported in Italy in 2024, by generation. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/1560996/italy-value-of-online-fraud-loss-by-generation/
Bancaforte. "Average Value of Online Fraud Loss E-shoppers Reported in Italy in 2024, by Generation." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/1560996/italy-value-of-online-fraud-loss-by-generation/
Bancaforte, Average value of online fraud loss e-shoppers reported in Italy in 2024, by generation Statista, https://www.statista.com/statistics/1560996/italy-value-of-online-fraud-loss-by-generation/ (last visited May 10, 2025)
Average value of online fraud loss e-shoppers reported in Italy in 2024, by generation [Graph], Bancaforte, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/1560996/italy-value-of-online-fraud-loss-by-generation/