Top industries in linear & OTT TV advertising U.S. H2 2024, by ad impression share

Published by
Michele Majidi,
Mar 7, 2025

Entertainment was the industry with the largest share of linear and over-the-top (OTT) TV ad impressions in the United States in the second half of 2024, with 17 percent. Pharmaceutical and medical followed with a share of 10 percent, while health and beauty rounded out the top three with nine percent. 

Leading industries in linear and over-the-top (OTT) TV advertising in the United States in 2nd half of 2024, by share of ad impressions

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Release date

March 2025

Region

United States

Survey time period

H2 2024

Special properties

Supplementary notes

Data collected by source using a research panel of more than 3 million smart TVs, balanced and weighted to the U.S. Census across age, gender, ethnicity, and household income.

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Statistics on " TV advertising in the United States "

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Overview

6

Leading advertisers

5

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Consumer attitudes

8

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