Shoppers thinking AI improves the shopping experience in Italy 2024, by generation

A survey conducted in Italy in 2024 shows that many consumers believe artificial intelligence can improve shopping by making it easier, more personalized, and efficient. Younger generations, like Gen Z and Millennials, are particularly excited about AI’s potential in shopping, with around 90 percent saying so, while older generations, such as Gen X and Boomers, are more cautious but still see its benefits, at about 76 percent.