Media reach in Sweden 2024

Published by
A. Guttmann,
Mar 11, 2025

During a 2024 survey carried out among adult Swedish consumers, 75 percent of respondents stated they had watched TV in the three months leading up to the survey. Half of the sample said they received direct mail advertising. 

Share of adults who had contact with selected media channels in Sweden as of June 2024

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Release date

October 2024

Region

Sweden

Survey time period

June 18 to 27, 2024

Number of respondents

1,000 respondents

Age group

18-84 years

Special properties

in the last three months

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Statistics on " Media usage in Sweden "

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Other statistics that may interest you Media usage in Sweden

Overview

7

Online and digital media

7

TV and streaming

8

Radio and podcast

6

Print media

6

News

6

Music

5

Gaming

6

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Topics

Advertising in SwedenAdvertising in the UKMedia usage in SwedenAdvertising in EuropeAdvertising in the Nordics
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