It was found that TV advertising had a chance to reach ** percent of the general public in Sweden, based on the share of people who watched TV and noticed advertising in this medium. Social media ads could reach ** percent of the public.
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Novus, & Sveriges Annonsörer. (October 22, 2024). Advertising awareness in Sweden as of June 2024, by medium [Graph]. In Statista. Retrieved July 25, 2025, from https://www.statista.com/statistics/1568655/advertising-awareness-sweden/
Novus, und Sveriges Annonsörer. "Advertising awareness in Sweden as of June 2024, by medium." Chart. October 22, 2024. Statista. Accessed July 25, 2025. https://www.statista.com/statistics/1568655/advertising-awareness-sweden/
Novus, Sveriges Annonsörer. (2024). Advertising awareness in Sweden as of June 2024, by medium. Statista. Statista Inc.. Accessed: July 25, 2025. https://www.statista.com/statistics/1568655/advertising-awareness-sweden/
Novus, and Sveriges Annonsörer. "Advertising Awareness in Sweden as of June 2024, by Medium." Statista, Statista Inc., 22 Oct 2024, https://www.statista.com/statistics/1568655/advertising-awareness-sweden/
Novus & Sveriges Annonsörer, Advertising awareness in Sweden as of June 2024, by medium Statista, https://www.statista.com/statistics/1568655/advertising-awareness-sweden/ (last visited July 25, 2025)
Advertising awareness in Sweden as of June 2024, by medium [Graph], Novus, & Sveriges Annonsörer, October 22, 2024. [Online]. Available: https://www.statista.com/statistics/1568655/advertising-awareness-sweden/
