According to a survey conducted in 2024, shoppers in the United States primarily use cards when making purchases on social media. About 49.4 percent of the survey respondents used debit cards when purchasing products via social media platforms, while around 47.7 percent used credit cards. PayPal was another popular payment method, it was utilized by around 39.3 percent of social buyers.
Main payment methods used when social shopping in the United States in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (July 18, 2024). Main payment methods used when social shopping in the United States in 2024 [Graph]. In Statista. Retrieved June 10, 2025, from https://www.statista.com/statistics/1571737/main-social-commerce-payment-methods-us/
eMarketer. "Main payment methods used when social shopping in the United States in 2024." Chart. July 18, 2024. Statista. Accessed June 10, 2025. https://www.statista.com/statistics/1571737/main-social-commerce-payment-methods-us/
eMarketer. (2024). Main payment methods used when social shopping in the United States in 2024. Statista. Statista Inc.. Accessed: June 10, 2025. https://www.statista.com/statistics/1571737/main-social-commerce-payment-methods-us/
eMarketer. "Main Payment Methods Used When Social Shopping in The United States in 2024." Statista, Statista Inc., 18 Jul 2024, https://www.statista.com/statistics/1571737/main-social-commerce-payment-methods-us/
eMarketer, Main payment methods used when social shopping in the United States in 2024 Statista, https://www.statista.com/statistics/1571737/main-social-commerce-payment-methods-us/ (last visited June 10, 2025)
Main payment methods used when social shopping in the United States in 2024 [Graph], eMarketer, July 18, 2024. [Online]. Available: https://www.statista.com/statistics/1571737/main-social-commerce-payment-methods-us/