According to a 2024 survey, around 42.3 percent of shoppers in the United States have used or would be interested in using social commerce when buying luxury goods. Among different age groups, respondents aged 18 to 34 showed the highest interest in using social media for purchasing premium items, at roughly 57.4 percent. Those aged 35 to 54 followed, at about 43 percent.
Share of shoppers who use or would use social commerce when purchasing personal luxury goods in the United States in 2024, by age
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eMarketer. (August 22, 2024). Share of shoppers who use or would use social commerce when purchasing personal luxury goods in the United States in 2024, by age [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1572359/social-commerce-luxury-goods-purchases-us/
eMarketer. "Share of shoppers who use or would use social commerce when purchasing personal luxury goods in the United States in 2024, by age." Chart. August 22, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1572359/social-commerce-luxury-goods-purchases-us/
eMarketer. (2024). Share of shoppers who use or would use social commerce when purchasing personal luxury goods in the United States in 2024, by age. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1572359/social-commerce-luxury-goods-purchases-us/
eMarketer. "Share of Shoppers Who Use or Would Use Social Commerce When Purchasing Personal Luxury Goods in The United States in 2024, by Age." Statista, Statista Inc., 22 Aug 2024, https://www.statista.com/statistics/1572359/social-commerce-luxury-goods-purchases-us/
eMarketer, Share of shoppers who use or would use social commerce when purchasing personal luxury goods in the United States in 2024, by age Statista, https://www.statista.com/statistics/1572359/social-commerce-luxury-goods-purchases-us/ (last visited April 21, 2025)
Share of shoppers who use or would use social commerce when purchasing personal luxury goods in the United States in 2024, by age [Graph], eMarketer, August 22, 2024. [Online]. Available: https://www.statista.com/statistics/1572359/social-commerce-luxury-goods-purchases-us/
