Frequency of buying clothes online in Poland 2024, by product type

Published by
Adriana Sas
,
Mar 11, 2025

In 2024, the most frequently purchased clothing category on the internet was underwear and accessories, with seven percent of respondents buying more than 12 products per year.  Additionally, 41 percent of customers purchased 2-3 pairs of footwear a year.

Frequency of buying clothes online in Poland in 2024, by type of product

CharacteristicMore than 12 products per year6-12 products per year4-5 products per year2-3 products per year1 product per yearI don't buy these types of products onlineI don't buy these types of products at all
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Showing entries 1 to 8 (8 entries in total)
Statistic: Frequency of buying clothes online in Poland in 2024, by type of product

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Release date

March 2025

Region

Poland

Survey time period

July 2024

Number of respondents

1,200 respondents

Special properties

Online buyers of products from the fashion category

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Date of release is the date of access

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Statistics on " Fashion and accessories market in Poland "

Other statistics that may interest you Fashion and accessories market in Poland

Overview

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Trade

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Retail

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Brands

7

Companies

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Consumption

8

Outlook

7
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