Top social sites for product discovery and research in the U.S. 2024

Published by Statista Research Department, Mar 12, 2025

A 2024 survey showed that YouTube was the most popular social media platform for product discovery and research in the United States. More than half of the survey respondents reported discovering new products on YouTube, while around 45 percent did so via Facebook. Furthermore, roughly 38 percent of the respondents used Instagram for this purpose.

Main social media platforms for product discovery and research in the United States in 2024

CharacteristicShare of respondents
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Showing entries 1 to 12 (12 entries in total)
Statistic: Main social media platforms for product discovery and research in the United States in 2024

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Release date

February 2025

Region

United States

Survey time period

August 2024

Number of respondents

250 respondents

Special properties

social platforms used for product discovery and research in the past six months

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Statistics on " Social commerce in the United States "

Other statistics that may interest you Social commerce in the United States

Overview

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Leading platforms

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Shopping behavior

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Advertising and marketing

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Topics

Social commerce in the United StatesSocial media usage in the United StatesMobile commerce in the United StatesSocial commerceOnline shopping behavior in the United States
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