Leading actions taken in response to DOOH ads among online adults in the U.S. 2024

Published by
J. G. Navarro,
Mar 13, 2025

During an April 2024 survey among adults in the United States, almost half said digital out-of-home (DOOH) advertising was likely to make them take action. A little more than three-quarters (or 76 percent) reported taking action based on a recent DOOH ad exposure. According to the same study, over 90 percent of U.S. adults noticing a directional DOOH ad and visiting the business ended up making a purchase.

Responses to digital out-of-home (DOOH) advertising among online adults in the United States as of April 2024

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Release date

April 2024

Region

United States

Survey time period

April 2 to 9, 2024

Number of respondents

1,023 respondents

Age group

18-64 years

Method of interview

Online survey

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Topics

OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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