Share of ad-supported VOD subscription additions in the U.S. 2023-2024, by platform

Published by
Julia Stoll,
Mar 13, 2025

Among video streaming services that provide both ad-supported and ad-free plans in the U.S., Peacock added the most ad-supported subscriptions in the third quarter of 2024. Nearly 80 percent of new sign-ups went to its ad-based tier. All streaming providers experienced a growth in ad-supported subscription additions within one year.

Share of ad-supported video-on-demand subscription additions in the United States in 3rd quarter 2023 and 3rd quarter 2024, by platform

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Release date

December 2024

Region

United States

Survey time period

Q3 2023, Q3 2024

Special properties

excl. free plans, pay TV and telco distribution, selected bundles

Supplementary notes

* Excl. direct distribution.

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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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