Global spend on loyalty as part of the marketing budget 2024, by country

Published by
Julia Faria,
Apr 25, 2025

Marketers in the United States dedicated roughly 30 percent of their budget to loyalty programs, according to  in 2024. In China, the share allocated to loyalty was as high as 51 percent.

Share of marketing budget dedicated to loyalty programs worldwide in 2024, by country

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Release date

January 2025

Region

Worldwide

Survey time period

2024

Number of respondents

2,634 respondents

Special properties

among loyalty program decision-makers

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

6

Marketer perspective

5

Consumer perspective

8

Spotlight: Data & AI usage

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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