In 2024, digital advertising spending in the Asia-Pacific region was forecast to amount to about *** billion U.S. dollars. Additionally, ad spend on digital advertising was forecast to further increase, while television and print advertising spending were estimated to decrease slightly between 2024 and 2026.
markets in Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
Supplementary notes
*Forecast.
Digital advertising includes display banners, online video, social media, paid search, and classifieds. Print advertising includes newspapers and magazines.
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Dentsu. (February 24, 2025). Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 25, 2025, from https://www.statista.com/statistics/1605579/apac-ad-spend-forecast-by-medium/
Dentsu. "Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars)." Chart. February 24, 2025. Statista. Accessed July 25, 2025. https://www.statista.com/statistics/1605579/apac-ad-spend-forecast-by-medium/
Dentsu. (2025). Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 25, 2025. https://www.statista.com/statistics/1605579/apac-ad-spend-forecast-by-medium/
Dentsu. "Forecast of Advertising Spending in The Asia-pacific Region from 2024 to 2026, by Medium (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Feb 2025, https://www.statista.com/statistics/1605579/apac-ad-spend-forecast-by-medium/
Dentsu, Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1605579/apac-ad-spend-forecast-by-medium/ (last visited July 25, 2025)
Forecast of advertising spending in the Asia-Pacific region from 2024 to 2026, by medium (in billion U.S. dollars) [Graph], Dentsu, February 24, 2025. [Online]. Available: https://www.statista.com/statistics/1605579/apac-ad-spend-forecast-by-medium/
