According to a survey conducted in 2024, 26 percent of content creators stated that their leading reason for creating content was to share their knowledge with others, while 23.8 percent said it was to make money. Other leading reasons included entertaining other people, expressing their opinion, and promoting their work or career.
Leading reasons for creating public content on social media according to content creators worldwide in 2024
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UNESCO. (December 1, 2024). Leading reasons for creating public content on social media according to content creators worldwide in 2024 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1605584/leading-reasons-creating-public-content-social-media/
UNESCO. "Leading reasons for creating public content on social media according to content creators worldwide in 2024." Chart. December 1, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1605584/leading-reasons-creating-public-content-social-media/
UNESCO. (2024). Leading reasons for creating public content on social media according to content creators worldwide in 2024. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1605584/leading-reasons-creating-public-content-social-media/
UNESCO. "Leading Reasons for Creating Public Content on Social Media According to Content Creators Worldwide in 2024." Statista, Statista Inc., 1 Dec 2024, https://www.statista.com/statistics/1605584/leading-reasons-creating-public-content-social-media/
UNESCO, Leading reasons for creating public content on social media according to content creators worldwide in 2024 Statista, https://www.statista.com/statistics/1605584/leading-reasons-creating-public-content-social-media/ (last visited May 17, 2025)
Leading reasons for creating public content on social media according to content creators worldwide in 2024 [Graph], UNESCO, December 1, 2024. [Online]. Available: https://www.statista.com/statistics/1605584/leading-reasons-creating-public-content-social-media/
