According to a June 2024 survey, images and short-form videos were the social media formats that had the most impact on travel purchases in the United States. While over half of the sample said that such formats led to a travel purchase, 30 percent of respondents mentioned mid-form videos.
Main social media formats that led to travel purchases in the United States as of June 2024
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Main social media formats that led to travel purchases in the United States as of June 2024
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social media users with recent purchase or visitation conversion
Supplementary notes
The survey date refers to the date when the study was published.
The source defines social media users as travelers who used a social media platform, including YouTube, for either travel planning or sharing content about a personal trip.
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Phocuswright. (December 17, 2024). Main social media formats that led to travel purchases in the United States as of June 2024 [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/1605586/impact-social-media-formats-travel-purchases-us/
Phocuswright. "Main social media formats that led to travel purchases in the United States as of June 2024." Chart. December 17, 2024. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/1605586/impact-social-media-formats-travel-purchases-us/
Phocuswright. (2024). Main social media formats that led to travel purchases in the United States as of June 2024. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/1605586/impact-social-media-formats-travel-purchases-us/
Phocuswright. "Main Social Media Formats That Led to Travel Purchases in The United States as of June 2024." Statista, Statista Inc., 17 Dec 2024, https://www.statista.com/statistics/1605586/impact-social-media-formats-travel-purchases-us/
Phocuswright, Main social media formats that led to travel purchases in the United States as of June 2024 Statista, https://www.statista.com/statistics/1605586/impact-social-media-formats-travel-purchases-us/ (last visited May 10, 2025)
Main social media formats that led to travel purchases in the United States as of June 2024 [Graph], Phocuswright, December 17, 2024. [Online]. Available: https://www.statista.com/statistics/1605586/impact-social-media-formats-travel-purchases-us/
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