Leading TV advertisers in Sweden 2024

Published by Statista Research Department, Jul 9, 2025

The largest TV advertiser in Sweden in 2024 was Procter & Gamble. The consumer goods company recorded ***** thousand target rating points (TRP) for its TV ads. Mondelēz, a confectionary and snacks producer, ranked second, with ***** thousand TRPs.

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Leading TV advertisers in Sweden in 2024, by target rating points (TRPs) (in 1,000s)

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Release date

February 2025

Region

Sweden

Survey time period

2024

Supplementary notes

Target rating points (TRPs) are calculated by dividing the number of impressions of an online ad by its total intended target audience and multiplying the result by a 100. 

Figures have been rounded.

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Market leaders

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Consumer insight

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Topics

Advertising in SwedenAdvertising in the UKMedia usage in SwedenAdvertising in EuropeAdvertising in the Nordics
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