Number of free vs. paid video services per CTV home in Latin America 2023-2024

Published by
A. Guttmann,
Mar 21, 2025

In 2024, connected TV households in Latin America had an average of 8.5 video streaming subscriptions, out of which 4.4 services were paid ones. 

Average number of video streaming subscriptions in connected TV (CTV) households in Latin America in 2023 and 2024, by type

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Release date

November 2024

Region

Central and South America

Survey time period

2023 and 2024

Special properties

among internet population

Supplementary notes

Studied in Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

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Statistics on " Subscription video-on-demand in Latin America "

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Overview

5

Companies

5

Content and consumer behavior

5

Spotlight: Brazil and Mexico

7

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Topics

Subscription video-on-demand in Latin AmericaNetflix in Latin AmericaAdvertising in Latin AmericaInternet usage in Latin AmericaPay TV in Latin America
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