Shoppers likely to purchase on social platforms in U.S. and UK 2024, by generation

Published by
Koen van Gelder,
Mar 26, 2025

In the United States and the United Kingdom, almost 60 percent of Gen Z shoppers were likely to complete a purchase on social platforms, according to a 2024 survey.

Share of shoppers likely to purchase directly on social platforms in the United States and the United Kingdom in 2024, by generation

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Release date

March 2025

Region

United Kingdom, United States

Survey time period

2024

Number of respondents

4,000*

Age group

18 years and older

Special properties

Shoppers

Supplementary notes

*In total, 2,000 U.S. and 2,000 UK adults were surveyed.

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Statistics on " Gen Z online shopping behavior "

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Overview

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Categories

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Purchase behavior

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U.S. shoppers

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Social sales

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Spotlight: Artificial intelligence

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Topics

Gen Z online shopping behaviorOnline shopping behavior in the United StatesU.S. Baby Boomers: grocery shopping behaviorOnline shopping behavior in the UKGen Z consumers in China
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