Amazon Prime Video emerged as the leading transactional video-on-demand (TVOD) platform in the U.S. and Canada, holding a 41 percent market share in the second quarter of 2024, based on purchases and rentals. YouTube and Microsoft Movies & TV were the second and third most popular pay-per-view platforms in the region.
Market shares of the leading transactional video-on-demand (TVOD) services in the United States and Canada in 2nd quarter 2024
Characteristic
Market share
Prime Video
41%
YouTube
24%
Microsoft Movies & TV
9%
0%10%20%30%40%50%
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BB Media. (January 17, 2025). Market shares of the leading transactional video-on-demand (TVOD) services in the United States and Canada in 2nd quarter 2024 [Graph]. In Statista. Retrieved May 18, 2025, from https://www.statista.com/statistics/1607211/tvod-services-market-share-us-canada/
BB Media. "Market shares of the leading transactional video-on-demand (TVOD) services in the United States and Canada in 2nd quarter 2024." Chart. January 17, 2025. Statista. Accessed May 18, 2025. https://www.statista.com/statistics/1607211/tvod-services-market-share-us-canada/
BB Media. (2025). Market shares of the leading transactional video-on-demand (TVOD) services in the United States and Canada in 2nd quarter 2024. Statista. Statista Inc.. Accessed: May 18, 2025. https://www.statista.com/statistics/1607211/tvod-services-market-share-us-canada/
BB Media. "Market Shares of The Leading Transactional Video-on-demand (Tvod) Services in The United States and Canada in 2nd Quarter 2024." Statista, Statista Inc., 17 Jan 2025, https://www.statista.com/statistics/1607211/tvod-services-market-share-us-canada/
BB Media, Market shares of the leading transactional video-on-demand (TVOD) services in the United States and Canada in 2nd quarter 2024 Statista, https://www.statista.com/statistics/1607211/tvod-services-market-share-us-canada/ (last visited May 18, 2025)
Market shares of the leading transactional video-on-demand (TVOD) services in the United States and Canada in 2nd quarter 2024 [Graph], BB Media, January 17, 2025. [Online]. Available: https://www.statista.com/statistics/1607211/tvod-services-market-share-us-canada/
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