Leading online product categories in Montenegro 2024

Published by Flora Medve, Mar 24, 2025

In 2024, clothing was the leading e-commerce product category in Montenegro, purchased by 77 percent of active e-commerce users. Sports equipment and beauty products followed in the ranking.

Leading online product categories in Montenegro in 2024

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Release date

June 2024

Region

Montenegro

Survey time period

2024

Special properties

Internet users who had made online purchases over the past six months

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Statistics on " E-commerce in the Western Balkans "

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Other statistics that may interest you E-commerce in the Western Balkans

Overview

8

Albania

5

Bosnia and Herzegovina

7

North Macedonia

5

Montenegro

7

Serbia

8

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Topics

E-commerce in the Western BalkansGen Z online shopping behaviorBeauty and personal care e-commerce in EuropeE-commerce in the European UnionOnline grocery shopping behavior
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