Key information on leading travel influencers on Instagram worldwide 2025

Published by Statista Research Department, Mar 24, 2025

A March 2025 analysis looked at the most popular travel infuencers on Instagram based on a series of criteria, such as the number of followers and the average engagement. Based on the analysis, Bruna Biancardi (@brunabiancardi) took the top spot in the ranking, with 13.6 million Instagram followers and an average engagement of around 596,000. 

Key figures on leading travel influencers on Instagram worldwide as of March 2025

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

March 2025

Region

Worldwide

Survey time period

as of March 21, 2025

Supplementary notes

The release date is the date of access.

The source specified that the ranking is based on the number of real followers and authentic engagement (which refers to the number of likes and comments that come from real people and influencers).

The ranking includes non-private accounts with more than 10,000 followers that posted in the past 30 days.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social media use in travel and tourism "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social media use in travel and tourism

Travel inspiration

5

Travel planning

4

Travel booking

4

Content sharing

4

Influencer marketing

6

Leading travel influencers

3

Further Content: You might find this interesting as well

Topics

Social media use in travel and tourismSocial mediaFacebookX (formerly Twitter)Instagram
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.