In a January 2025 survey, four out of 10 respondents in the United Kingdom said they had been inspired by social media to try a specific restaurant or dish while on holiday abroad. This trend was especially strong among younger travelers, with over two-thirds of respondents aged 18 to 34 reported being inspired by social media to try a restaurant or food item when on vacation abroad.
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Share of adults in the United Kingdom who have been inspired by social media to try a restaurant or food item while on vacation as of January 2025
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Globetrender, & British Airways. (February 20, 2025). Share of adults in the United Kingdom who have been inspired by social media to try a restaurant or food item while on vacation as of January 2025 [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/1607423/social-media-impact-food-choice-holiday-uk/
Globetrender, und British Airways. "Share of adults in the United Kingdom who have been inspired by social media to try a restaurant or food item while on vacation as of January 2025." Chart. February 20, 2025. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/1607423/social-media-impact-food-choice-holiday-uk/
Globetrender, British Airways. (2025). Share of adults in the United Kingdom who have been inspired by social media to try a restaurant or food item while on vacation as of January 2025. Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/1607423/social-media-impact-food-choice-holiday-uk/
Globetrender, and British Airways. "Share of Adults in The United Kingdom Who Have Been Inspired by Social Media to Try a Restaurant or Food Item While on Vacation as of January 2025." Statista, Statista Inc., 20 Feb 2025, https://www.statista.com/statistics/1607423/social-media-impact-food-choice-holiday-uk/
Globetrender & British Airways, Share of adults in the United Kingdom who have been inspired by social media to try a restaurant or food item while on vacation as of January 2025 Statista, https://www.statista.com/statistics/1607423/social-media-impact-food-choice-holiday-uk/ (last visited June 12, 2025)
Share of adults in the United Kingdom who have been inspired by social media to try a restaurant or food item while on vacation as of January 2025 [Graph], Globetrender, & British Airways, February 20, 2025. [Online]. Available: https://www.statista.com/statistics/1607423/social-media-impact-food-choice-holiday-uk/
