Use of online travel planning resources among U.S. vacationers 2024

Published by Statista Research Department, Mar 21, 2025

In a September 2024 survey, roughly four out of 10 vacationers in the United States mentioned using social media apps for travel planning. In contrast, just 16 percent of respondents reported using generative artificial intelligence (AI) tools for that purpose.

Use of selected online resources for travel planning among vacationers in the United States as of September 2024

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Release date

November 2024

Region

United States

Survey time period

September 17 to 23, 2024

Number of respondents

2,005 respondents

Special properties

people who planned to travel between Thanksgiving 2024 and mid-January 2025

Method of interview

Online panel

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