In a September 2024 survey, roughly four out of 10 vacationers in the United States mentioned using social media apps for travel planning. In contrast, just 16 percent of respondents reported using generative artificial intelligence (AI) tools for that purpose.
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Use of selected online resources for travel planning among vacationers in the United States as of September 2024
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Deloitte. (November 11, 2024). Use of selected online resources for travel planning among vacationers in the United States as of September 2024 [Graph]. In Statista. Retrieved June 11, 2025, from https://www.statista.com/statistics/1607467/use-online-resources-for-travel-planning-us/
Deloitte. "Use of selected online resources for travel planning among vacationers in the United States as of September 2024." Chart. November 11, 2024. Statista. Accessed June 11, 2025. https://www.statista.com/statistics/1607467/use-online-resources-for-travel-planning-us/
Deloitte. (2024). Use of selected online resources for travel planning among vacationers in the United States as of September 2024. Statista. Statista Inc.. Accessed: June 11, 2025. https://www.statista.com/statistics/1607467/use-online-resources-for-travel-planning-us/
Deloitte. "Use of Selected Online Resources for Travel Planning among Vacationers in The United States as of September 2024." Statista, Statista Inc., 11 Nov 2024, https://www.statista.com/statistics/1607467/use-online-resources-for-travel-planning-us/
Deloitte, Use of selected online resources for travel planning among vacationers in the United States as of September 2024 Statista, https://www.statista.com/statistics/1607467/use-online-resources-for-travel-planning-us/ (last visited June 11, 2025)
Use of selected online resources for travel planning among vacationers in the United States as of September 2024 [Graph], Deloitte, November 11, 2024. [Online]. Available: https://www.statista.com/statistics/1607467/use-online-resources-for-travel-planning-us/